About us

Our Philosophy

At Luv n' care, we strive towards making the lives of parents and children easy, simple and fun. The highest quality standards, global trends and continual product development help us bring parents everything they need for their baby's development.

Our products are inspired by nature and offer the best, safest and most simple choices for you and your baby.

Our Experience

Since the 1970's, Luv n' care has been dedicated to providing high quality, innovative products that are inspired by nature and make the lives of babies and parents easier, simpler and more fun. Our expertise covers all the important and exciting stages that parents encounter when their baby develops and grows, helping them to make important decisions along the journey of parenting.

The Nûby™ brand covers feeding, weaning, soothing, play, bath and nursery and boasts patented innovation in all of its categories.

Our significant financial investment in research, design, innovation and intellectual property protection keeps the brand at the forefront of technology and design ensuring it is the fastest growing baby brand worldwide.

Nûby brand products is distributed in over 155 countries around the world and has been loved by millions of babies and families worldwide for the last 35 years.


Our Commitments

The Nûby™ brand covers feeding, weaning, soothing, play, bath and nursery and boasts patented innovation in all of its categories. Nûby™ brand products are distributed in over 155 countries around the world since 1970. Luv n' care strives to make the lives of parents and children easy, simple and fun so they can enjoy the most wonderful experiences of growing up, safe in the knowledge that Nûby™ brand products have been developed, researched and manufactured to the highest standards.

As a natural outgrowth of its products, Luv n' care gives back to the community with philanthropic efforts that support children’s causes and focus on the education of children with disabilities.

Highlighted Projects: Deaf Children's Literacy Project

Luv n' care has adopted the Deaf Children’s Literacy Project (DCLP) of the National Cued Speech Association (Cuedspeech.org) as part of its Corporate Responsibility program. Luv n' care has placed the DCLP logo on most of its baby products. The products include bottles, toys, teethers, breast pumps, medical items and a variety of other items. A percentage of sales from these products will benefit the DCLP.

The DCLP is close to the hearts of company president Edward Hakim and his wife Penny, parents of four children, their eldest son Abraham became deaf as an infant from bacterial meningitis. The Hakim family found comfort and support from the National Cued Speech Association, which champions effective communication, language development and literacy through the use of Cued Speech. The NCSA launched the Deaf Children’s Literacy Project in 1997.

Cued Speech is a mode of communication developed in 1966 by Dr. R. Orin Cornett to counteract literacy issues that pervade deaf education. Today, research has proven that deaf Cued Speech users have the same or better literacy levels as their hearing peers, which in turn allows them to achieve academically. Understanding that using Cued Speech would allow the Hakim family to easily communicate with their deaf son in English, and that it would provide phonemic information needed for literacy, the family began cueing to Abraham. Today, Abraham Hakim is a shining example of how Cued Speech can allow a deaf child to excel. An avid reader, he graduated from Tulane University with a BA and an MA in Architecture.

Raising Awareness for Down Syndrome

The Nuby Peace, Love & Down Syndrome campaign includes sharing stories from families who have been touched by a child or adult with Down Syndrome, providing Nuby No-Spill™ cups to over 2,000 children with Down Syndrome, and educating others about Down Syndrome with facts from www.ndss.org.

Luv n' care is launching this program with Lennon, a sweet, 2-year-old girl from Monroe, Louisiana. Lennon is one of our latest faces featured by Luv n' care and will be used on marketing material this upcoming year.

As part of the campaign, Luv n' care invites visitors to their Facebook page, www.facebook.com/nubyusa, to see this campaign launch, learn more about Down Syndrome, Lennon, and also share their stories.